When it comes to the Mac
Most PC users don't know jack!

Here's some facts they might find surprising: (prepared for you PC dweebs by DaBoodah)

Apple is vastly larger than most PC users would believe. Don't take our word for it; just check the Fortune 500 where Apple Computer was ranked #114. (ahead of McDonald's, Federal Express, Time Warner, and General Mills), and over 100 spots ahead of, you guessed it, Microsoft (whose Fortune 500 rank is down at #219).

More web pages are created on a Macintosh than any other platform. Macintosh is the #1 platform for World Wide Web authoring, with 64% market share among U.S.-based professional web-site design firms. (Source: Web Week Magazine, October 1996)

Apple is the multimedia king! The Multimedia Market Trends report by Dataquest 1996, puts Apple at the top as the #1 multimedia vendor in the world--for the second year in a row! And the 1996 GISTICS Interactive Telemedia and Multimedia Industry Assessment shows that 54% of all multimedia applications development is done on Macintosh computers.

Apple Wins J.D. Power and Associates Desktop Personal Computer Satisfaction Study. Apple Computer, Inc. leads the computer industry in overall customer satisfaction for desktop personal computers, according to the J.D. Power and Assoc.1995 Desktop Personal Computer End-User Satisfaction Study.

The Mac OS is more popular than Windows NT servers on the Internet. After Unix, the Mac OS is the most popular platform for World Wide Web servers. More than 20% of the servers on the Web are Macintosh

A PC magazine admits--200 MHz Power Mac trounces 200 MHz Pentium Pro in their own real world tests! Byte, the popular PC magazine, compared a 200MHz Pentium Pro with a 200MHz Power Mac (PowerPC) 604e processor in a series of benchmark tests for performance and the Mac blew the Pentium out of the water! In Byte's benchmark test the PowerPC processors outperformed the Intel Pentium in integer calculations by as much as 81% (Pentium vs. 603e) and in floating point calculations by as much as 26% (Pentium Pro vs. 604e). Not to mention the fact that the 200MHz is no longer the fastest PowerPC chip shipping.(Not to mention Exponential Technologies' 533MHz PowerPC chip at MACWORLD Expo in January of 1997.)

Over 27,000,000 Macintoshes have been sold and over 60,000,000 people worldwide use Macintosh everyday! A new Mac sold every 9 seconds.

C|Net picks Windows 95 as "One of the biggest disappoinments of 1996!" In fact, in nominating it for one of the biggest disappoinments of the year, they said, "Though it was hyped as a 32-bit powerhouse, many companies simply ignored it and stayed with Windows 3.1. And who could blame them? Plug and Play is often plug and pray and to make matters worse, Windows 95 often runs slower than a comparable Windows 3.1 system. And 32 bit or not, it still crashes. A lot." Read it at: http://www.cnet.com/Content/Reviews/Special/Best96/ball5.html

Mac OS sales actually grew 9% in 4th qtr. of 1996 when you take into account sales of Macintosh clones! According to Apple Computer estimates, Mac OS licensees sold 120,000 computers (+/- 10K) from October through December of 1996, bringing total quarterly Mac OS-compatible computer sales up to 1.043 million units. This represents a 9 percent increase in Mac OS-compatible computers sold over the previous quarter. This is good news for Apple developers, because it shows that the overall market for Mac OS products IS GROWING, and market share slips aren't nearly as dismal as the popular media reports. International Data Corporation (IDC) currently estimates that Apple's market share in 1996 was 6.6 percent, down only 0.2 percent over the previous year. To help put this in perspective, Guy Kawasaki reports, "Sony's market share for color TVs in 1995 was 7 percent according to Appliance Manufacturer (April 1996, p. 32); and Honda's is about 7 percent in the car business."

Apple #1 in Japan! According to Dataquest, March 1996 , Apple is the #1 US computer vendor in Japan and the #3 computer vendor overall.

PC World and PC Magazine's readers pick Macintosh as #1 for Realiability and Service. The San Jose Mercury News reported, "In semiannual Reliability and Service stories, PC World surveys 17,000 readers. In March 1996 the overall best grades went to Apple, Compaq, Digital and H-P. IBM wasjust below that. That matches pretty well with PC Magazine's. Apple got the top ranking in both tech support courtesy and knowledgeability. I'm not surprised. My experiences with Apple have been superb."

Apple's worldwide marketshare is much larger than the public has been led to believe. In fact, Apple's worldwide marketshare is greater than the COMBINED marketshares of Cadillac, Lincoln, Acura, BMW, Volvo, Lexus, Mercedes, Eagle, Infiniti, Saab, Land Rover, Jaguar, Audi, and Porsche. (Source: Automotive News) Macintosh isn't just for graphics! Macintosh has a 50% share of chemical, pharmaceutical, biotechnology, scientific, and engineering computing markets.

The fastest PC is a Macintosh! That's right, Apple’s 350 MHZ Macintosh G3 is the fastest personal computer ever made. Using interleaved rom and backside caching it is more than two times the speed of a Pentium II CPU.

Macintosh is still the only true "Plug and Play" computer. But don't take our word for it. Here's what Computerworld magazine had to say, "The full benefit of plug and play technology in Windows 95 is still two
years away."

Apple holds the #1 market share position in K-12 education. According to Quality Education Data, 1996-1997 Technology Purchasing Forecast, Apple holds the #1 market share in K-12, and according to Field Research, 64% of K-12 teachers use Apple-brand computers.

Even PC magazines have to admit Macintosh is better! The February 1996 issue of PC World magazine rated the Mac OS the best 32-bit operating system, over Windows 95, Windows NT, and IBM OS/2 Warp.

Apple leads the industry in customer loyalty! A study by Computer Intelligence in June of 1996, showed that 87 percent of those who use Apple computers, repurchase Apple computers.

Macintosh is still significantly ahead of Windows 95 on features. Just ask Byte magazine which wrote, "To see tomorrow's PC, look at today's Macintosh." Or Computer Reseller news who wrote, "Market acceptance non withstanding, Windows is far, far behind the Macintosh." Or perhaps consider what PC Computing said: "Macintosh System 7.5.2 is by far the easiest, smoothest, most usable operating system out there."

Apple software exclusivity. There are currently over 1,889 "Mac only" Applications that are not available for PC users. Macintosh held its position as the #2 software platform in 1995. In the wake of the Windows 95 launch, Macintosh software revenues actually grew from Q3 to Q4 1995 at a faster rate than during the same period in 1994. Specifically, SPA data reveals that revenue growth increased 26.2% from Q3 to Q4 in 1995, compared to 9.7% for the year prior.

Apple has international appeal. Apple is the most used personal computer brand overall in Australia, per IDC, and is the number one brand in Australian small business, education, and consumer markets. Macintosh was the number one selling brand of desktop computers in the U.K. in the fourth calendar quarter of 1995, per IDC. Apple's share was 13.0%, followed by Compaq at 11.9% and Packard Bell at 9.6%. The Macintosh Performa 630 and Performa 5200 were the number one and number three best-selling personal computers in the European home market in 1995, according to Dataquest.

Users who use both Mac and Windows 95 on a PC, like the Mac better! An independent study by Evans Research shows that people who use both system rated the Macintosh higher in every category including overall satisfaction, productivity, and ease of use. Read the findings of the report at http://www2.apple.com/whymac/satisfaction/default.html

Software developers make higher profits with Mac software than Windows software. Macintosh continues to offer developers and retailers greater profitability than the competition. Average revenues per unit remain higher overall for Macintosh software than for Windows applications, according to reports from PCData and SPA.

Apple leads in computer industry innovation. According to the Jan. 29, 1996 issue of Information Week, Apple Computer was awarded 53 U.S. software patents in 1995, more than any other vendor.

Apple's still on the cutting edge! InfoWorld magazine named OpenDoc the winner of the 1995 Landmark Technology Award, given to the most significant original idea or advance in a current technology each year. Apple ranks as the fourth largest personal computer manufacturer in the world. If Apple's fourth who's fifth? IBM.

Apple's got some jack! Through all the doom and gloom of the national media, it's rarely mentioned that Apple has a healthy cash position of over $1.8 billion in reserves (that's billion with a "B"). For 11 straight years Apple proves the Wall Street analysts wrong!)

Nobody can beat Apple's brand loyalty! Computer Intelligence InfoCorp just announced that Apple again led the PC industry in repurchase loyalty in 1995 and according to their report seven in eight of Macintosh users who purchased a PC in 1995 purchased another Mac. I wonder how many Packard-Bell owners buy another Packard Bell?

In a head-to-head public battle staged by the Software PublishersAssociation, the Macintosh beat Windows hands-down. The "Ultimate Mac vs. Windows Challenge." pitted a senior technical editor from Windows Sources magazine, and his assistant, against a 10-year-old Mac user. In a series of real world tests (which included assembling the computer, connecting a printer and a Zip drive, connecting to the Internet, etc.) the youngster finished in *half* the time taken by his opponents.

Apple is worldwide market leader in digital camera sales. According to BIS, the Apple QuickTake share is greater than the sales of all other digital camera manufacturers combined

Apple was the number one vendor in the Canadian consumer market in 1994 and through the first half of 1995, per AC Nielsen Marketing Research. Apple's unit growth in Canada through the first half of 1995 was double the overall Canadian market growth.

Macintosh is the undisputed choice of commercial publishers. Apple has a 63% share of the U.S. commercial publishing market and a 26% share of the corporate publishing market.

Using Macintosh computers to develop software saves money! On average, the cost to develop and support Wintel (Windows/Intel- based PCs) applications is 50% higher per dollar of revenue than the cost to develop for Macintosh. Also, the Software Publishers Association (SPA) reports that although the Macintosh hardware market may be less than 10%, Macintosh software makes up over 18% of all software sold. The report went on to point out that Macintosh users actually use more applications than Windows users and cited ease of installation of Mac applications as one of the reasons.

Macintosh rules the CD-ROM market. 72 percent of all multimedia CD-ROM titles are developed on a Macintosh; Regardless of the platform they run on, 42 of the 50 top-selling CD-ROM titles worldwide were developed on Macintosh; and Apple is the Number 1 multimedia vendor in the world...for the second year in a row.

Interest in developing for the Macintosh is growing! A survey of several hundred top industry executives at Agenda 96 indicates growing interest in Mac development. While 57 percent of respondents developed or sold products for Macintosh in 1995, 65 percent expect to develop products for Macintosh in 1996.

Color publishing is Macintosh! Eighty percent of all computers used for color publishing jobs in the advertising, graphic design, printing, publishing and pre-press industries are Macintosh, according to a 1996 study by Griffin Dix Research Associates.

Apple has large share of Internet client and Server stations. Apple's share of Internet client and server stations is twice as high as their general market share. And the Mac OS is the second most popular OS platform for Worldwide Web servers, according to a Georgia Institute of Technology survey; more than 20 percent of the servers on the Web are Macintosh systems.